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What began as one new mom's quest for a safe baby shampoo has grown into a beloved collection of more than 80 pediatrician and dermatologist-recommended hair and skin care products for babies, kids and adults withsensitive skin.




Calendula is a flower that’s been used to soothe skin for centuries and is also one of our key ingredients. We were on a quest for a higher quality, more potent Calendula flower. So eventually, as we often do, we took the matter into our own hands. In 2011 we started growing calendula on our own certified organic farm in Santa Barbara County, CA. Six months later, we developed a super-concentrated, pure, certified organic calendula extract from our first harvest.

In 2016 we planted our first plot of French lavender. Stay tuned, one day soon we will be using our own lavender! Growing these flowers under our watchful eye is just part of the rigorous program of quality control we implement across all of our operations and one big reason we’ve been trusted to keep babies and families safe for more than 20 years.

a whole lotta good!

The result of all this care is a happy, healthy and loyal family of customers with soft, radiant skin who can rest easier knowing they haven’t brought another unsustainable, toxic product into the house. And we’re beyond thrilled to be recognized for the work that we do.